We wanted the site to feel lived in — like something is always happening in each world. A photograph can’t do that. A livestream can, but nobody is streaming a sunrise surf for us at 6am.
How it plays
Each stack has its own channel. A channel holds a short programme of long videos — archived livestreams and long sets, ideally one to three hours each. The videos take one-hour turns from midnight, and within its turn every viewer sees the same moment, so it behaves like live television.
It started as its own page with a dial. It now lives in the landing page’s hero: switch stacks and you tune to that stack’s channel. When nothing is on air, the photograph shows.
What we play
Calm, ambient footage that looks live: a fixed or slow camera, nobody talking to camera, no ads, no brand logos as the subject, from real channels with a track record in that world. Every video is checked to be embeddable before it goes on, and one that stops embedding is skipped.
Why by hand
The programme is queued manually and changes nightly. Picking it is part of the taste we’re selling.