Today Sweat Equity sells stacks: a bundle of classes, bought together. A card is a different shape. It sits under spending people already do and rewards it.
The idea
A rewards card for healthy spending that HSA and FSA money doesn’t cover — the gym, the spa, the recovery studio. Spend there, earn more than you would anywhere else.
What the others got right
Bilt, Lava and Blackbird each built their partner alliance first, then launched loudly with names people recognised. The card was the last piece, not the first. We think the same play is open in fitness and wellness, and nobody is running it.
What it would change
Partners would matter more than prices. Consumer brands could fund member perks from what they already spend to find customers, and bring those perks into the studios.
Why it’s still open
Either way, the first step is the same: sign the studios. That’s the Founding Alliance. The card can wait until the alliance is real.