Capital upfront
Members prepay, and so do we. The squad's month lands with you on the 1st, before anyone walks in. No waiting on attended visits, no clawbacks for no-shows.
The Founding Alliance · 5 of 15 seats taken
Fifteen studios. Two streets. One founding seat each.
Cash upfront every month. Guests who become regulars. A neighborhood of studios sending people your way. And your name on the launch.
10new members per squad
The 1styou're paid, before class
1 per categoryno one else in your lane
Januaryyour name on the launch
What a founding studio gets.
Four things no intro offer or booking app gives you together.
Guests who become regulars
A squad of ten new faces signs up monthly, together, and books your regular classes. Friends hold each other to it, so first visits turn into a habit.
A neighborhood sending people your way
Co-branded outreach across the alliance: each studio's list, window and Stack Day class introduces the others. Your lapsed intro-offer list gets one note from us, written for you.
Founding status
Your name on the January launch, a plaque at your desk, and first call on the next neighborhood. One studio per category, so no one else holds your lane.
Three ways a new face reaches your desk.
Only one of them pays you before the class starts.
| Compared on | Your intro offer | Booking apps | Sweat Equity |
|---|---|---|---|
| Who walks in | One person, once | Guests filling leftover spots | A squad of ten, together |
| When you're paid | At the desk | Per attended visit, later | The 1st of the month, upfront |
| Who brings them | Your own marketing | An app that sends them elsewhere next | The alliance and their friends |
| Do they stay? | Most don't convert | They move on to the next studio | Monthly, with friends holding them to it |
The founding seats.
One studio per category in Marina and Cow Hollow. When a seat is taken, it stays taken for the launch.
5 of 15 taken · 10 open
- Seat 01TakenReformer PilatesCORE40
- Seat 02TakenTreadmill HIITBarry's
- Seat 03TakenHot yogaBody Temp
- Seat 04TakenSaunaRhoades
- Seat 05TakenCold plungeVital Ice
- Seat 06OpenMat Pilates & barreOpen. Claim it.
- Seat 07OpenIndoor cyclingOpen. Claim it.
- Seat 08OpenBoxingOpen. Claim it.
- Seat 09OpenStrengthOpen. Claim it.
- Seat 10OpenVinyasa yogaOpen. Claim it.
- Seat 11OpenRowingOpen. Claim it.
- Seat 12OpenStretch & mobilityOpen. Claim it.
- Seat 13OpenMassage & bodyworkOpen. Claim it.
- Seat 14OpenRun clubOpen. Claim it.
- Seat 15OpenLab & body scanOpen. Claim it.
Two things we'd talk through.
The first is our ask. The second is an option for you. Nothing here touches your regulars or your posted prices.
Our ask
A promo code, if you have one
If you already run a code for new members, we'll book our squads with it. That's it. No new pricing to set up, and your regulars see nothing different.
Your option
A stake in the network
Founding studios can invest in Sweat Equity alongside us. Bilt's first landlords and Blackbird's first restaurant groups did the same: the partners who built the network own part of it.
OptionalYour seat and terms are the same either way.
Founding studios onlyOffered to the fifteen, before the January launch.
Details in personWe'll walk through it when we meet.
How a month runs.
- 01You share a code
Whatever new-member code you already run, if you have one.
- 02A captain drafts the squad
Ten seats, filled in seven days, every one checked against your client list.
- 03You're paid on the 1st
We collect the members' month, then pay you upfront for the squad.
- 04They tap in at your desk
Bookings go in your own system. Members tap the plaque; nothing new for your front desk to learn.
The plaque at your desk
Members tap to check in. Everyone else in your lobby scans it onto the waitlist. Your sign on the street that you were here first.
1st
Stack Day
On the first of every month, rewards land and one alliance studio hosts an open squad class. Your turn comes round once a season: a full room of members who haven't tried you yet.
The biggest networks started by signing the room first.
We're doing the same thing, on two streets, with fifteen studios instead of thousands.
Bilt · 2021
Launched with an alliance of landlords covering 2M+ apartments before a single renter signed up. Those landlords became investors.
Blackbird · 2023
Opened in New York with 60+ restaurants on day one, and a tap-in puck at every host stand. Restaurant groups joined the cap table.
Sweat Equity · 2027
Fifteen founding studios on Union and Chestnut, a plaque at every desk, and a partner stake. Points don't pay rent. Prepaid members do.
Between now and your name on the door.
- November · nowFirst squads runThe first squads book in. Founding seats signing.
- Mid-DecemberThe numbers, sharedNew members, renewals, cash paid: a one-page case study for every founding studio.
- First week of JanuaryPublic launchThe alliance announced together, riding New Year sign-ups. Your name on it.
- SpringThe next neighborhoodFounding studios get first call on a second location.
What studios ask first.
Will my regulars come in through you?
No. Our squads are new members only. We check every seat against your client list before it's confirmed.
Do I need new software?
No. The squad's classes go in your own booking system, and the captain books them. The plaque is the only thing we add.
What if a member doesn't show?
You've already been paid for the month. Empty seats are ours to fill, not yours to chase.
Why one studio per category?
So every member's week runs through you for your discipline. No other reformer studio, no other hot room in the alliance.
Claim your category.
Tell us your studio and your category. Vikram will come by the desk this week.
10 seats left before January.